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Digital Marketing  Types of Digital Marketing You Should Know Any form of marketing that exists online is known as digital marketing. This is the most simple way to define the term that has taken the modern business world by storm. Using  digital marketing , a business can cost-effectively target an enormous audience. What’s more? The results are easily measurable. This article aims to explain various types of digital marketing and to understand how a business defines digital marketing.  Those of you who understand digital marketing well, also know that the field is extremely volatile and dynamic. It is ever-evolving. What worked a few months ago, might not be relevant anymore. What does Digital Marketing mean for a Business? Digital marketing encompasses all marketing tactics and channels that use the Internet as a medium to connect to clients. Your business website, social media accounts (Facebook, Instagram, Twitter, YouTube, Snapchat), emails, blogs, and n...

Digital Marketing Career Path  In today’s digital era, a digital marketing career is one of the most sought-after career paths.  Upskilling  in this domain can help you advance in your career. In this blog, we’ll talk about the digital marketing job description, skills required to become a digital marketer, a day in the life of a digital marketer, and an overview of a digital marketing course. Let’s get started! What does a Digital Marketer do? With a rise in digitalization and online brand presence, digital marketing is skyrocketing like never before. After all these years, this one stream has managed to establish its stance even amidst the cut-throat competition.  Every new business is seeking its presence online; hence, the need to have a professional digital marketer arises from there.  It is estimated that in 2020, the global ad spend can reach  $605 billion .  With all these new numbers and shining opportunities, do you wonder what a  digita...